Though Thailand’s largest region with 20 different provinces, the northeastern area of Isan is also the country’s least visited region. While foreigners flock to Thailand’s capital of Bangkok, the tropical southern islands or mountainous north, Isan tends to get overlooked yet offers a wealth of distinct cultural customs and traditional cuisine that still live on to this day. Other parts of the Land of Smiles have ridden a wave of modernisation or globalisation, but Isan remains primarily rural, offering a relaxing holiday destination where travellers can catch a glimpse of the past while still enjoying staying in an Isan boutique hotel or Isan resort.

Pronounced ee-san and also written as Isaan, Isarn, Esan or Esarn, the word “Isan” comes from the ancient Pali language for the word “northeast.” While the term is used to described Thailand’s entire northeastern region, discerning travellers will soon find that many different destinations, indigenous peoples, highly localised dishes and even various dialects make up the area with no two parts of Isan exactly the same.

Hotels in Isan:

Mekong Villas
By the River

Mekong Villas

In the Countryside


Getting to Know Isan

Surrounded by mountains on the Khorat Plateau and bordered by the mighty Mekong River – the lifeblood of mainland Southeast Asia – visitors to Isan can discover a completely different side to Thailand than the typical tourist usually experiences. Still mostly undeveloped, Isan’s sprawling countryside, lush paddy fields, unspoilt terrains, roaming water buffaloes, ancient traditional handicrafts and historical sites all add to its unique, unhurried charm.

As with most places in Thailand, provinces and their provincial capitals share the same name, so the primary city of Khon Kaen province, for example, is also called Khon Kaen. Along with Khon Kaen, there are four other main cities: Udon Thani, Nakhon Ratchasima and Ubon Ratchathani. These built-up towns serve as convenient starting points to explore the rest of the northeast thanks to their accessible transportation hubs including regional airports, train stations and bus terminals.

Once in Isan, one can head slightly south to explore beautiful Khmer temples and pagodas in Surin or the lush Khao Yai National Park in Nakhon Ratchasima. Back up north, discover the famous Bronze Age archaeological site of Ban Chiang in Udon Thani or immerse yourself tranquillity along the Mekong River in Loei province’s Chang Kian district. Showcasing Thai life as it was 20 or 30 years ago, northern Isan also has incredible national parks including Phu Phra Bat Historical Park, known for its unusual rock formations and prehistoric rock painting, and Phu Reua National Park, where visitors rise early to see the morning sea of fog enveloping the mountains. Other natural wonders include Talay Bua Dang, or the Red Lotus Sea, in Udon Thani, a large reservoir filled with magenta-hued lotus flowers rising from the waters, and the salt fields in Ban Dung.

Wondering where to stay in Isan? While accommodation options are more limited than other parts of the country, it’s possible to explore Thailand’s lesser-visited eastern region while staying at the best Isan hotels. If you’re searching for a comfortable Isan hotel, design-focused Isan boutique hotel or luxurious Isan resort, contact the Secret Retreats concierge for insider tips and personalised guidance for where to stay in this fascinating region.

Itineraries in Thailand:

What is your ideal holiday destination?

Discover Culture, Community & Cuisine in Isan

Though people may not always make their way east, Isan’s the region’s fiery, flavourful cuisine is popular throughout Thailand. Standout Thai dishes, such as somtam (spicy green papaya salad) and laab (a type of minced meat salad stuffed with herbs and spices), have their roots in Isan. If you’ve liked eating these chilli-filled favourites before, you’ll love tasting the authentic dishes in their original home.

Throughout Isan, you can also witness some of the country’s most unique, colourful and even mysterious festivals. For example, in Loei’s Dansai district, the annual Phi Ta Khon festival, or Ghost Mask Festival, is recognised for villagers’ elaborate masks made out of sticky rice steaming baskets and carved wooden faces painted with colourful, gruesome features. Alternatively, each year in May, villages across Isan (but especially in Yasothon province), take part in the Bun Bang Fai Rocket Festival, shooting intricately decorated rockets high into the sky in hopes of cajoling the gods to bring down ample rains for the rice planting season. Another unique Isan festival, the Naga Fireball Festival, happens every October in Nong Khai province along the Mekong River. During this time, unexplained balls of fire rise from the river high into the air. Locals believe that naga, half-human and half-serpentine beings that protect the Buddha and supposedly live in the Mekong River, send up the flare at the end of Buddhist Lent to pay respect to Buddha. You’ll need to see it for yourself to believe it!

Plan a Getaway to the Best Isan Hotels and Best Hotels in Khon Kaen City

Khon Kaen offers the perfect entry point to discovering Isan’s myriad treasures. Base your travels from the comfort of an intimate Khon Kaen boutique hotel or environmentally-minded Khon Kaen eco-resort. While in town, climb to the top of the nine-storey stupa at Wat Nong Wang for a bird’s eye view of the city, stroll around Bueng Kaen Nakhon lake and grab some snacks from the evening Rim Bueng Market. While travelling around the rest of Khon Kaen province, explore the immense forests in Phu Ka-Phu Phan Kham National Park, marvel at strangely shaped rock formations at Pha Nok Khao, discover the archaeological sites at Phu Wiang, or step back in time observing the dinosaur fossils at the Phu Vieng Dinosaur Museum and national park.

Begin Your Isan Journey by Booking Isan Hotels with Secret Retreats

Secret Retreats has curated a hand-picked selection of the best Isan hotels, including Isan boutique hotels, Isan resorts and hotels in Khon Kaen city, such as charming Khon Kaen boutique hotels and Khon Kaen eco-resorts. Get in touch with the Secret Retreats concierge to start planning your own bespoke experience of discovery in northeastern Thailand complete with organised stays, unique dining experiences and off-the-beaten-path excursions.
instagram youtube linkedin blog tiktok

Travel Asia with Secret Retreats

Secret Retreats is a curated community of independent boutique hotel, villas, yachts and river boats keen to share their Asian Homes with travelers, sustainably and responsibly. Conservation of the environment, culture and traditions of Asia is of paramount importance to all in Secret Retreats. A community of like-minded hospitality professionals, we offer our guests authentic travel experiences that go beyond typical offerings to unveil the essence of Asia. Supporting the Asia based hoteliers and hospitality professionals and providing incredible holidays in Asia and tailor-made Asia travel itineraries direct to public ad travel agents.
Get inspired and make savings!
By booking direct with Secret Retreats and enjoy peace of mind from our full on the ground support. Contact our concierge and plan then book your Asia holiday now!